BYJU’S has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022™. This partnership is a testament to the edtech sector’s growth in the past couple of years. BYJU’S sponsoring FIFA World Cup 2022 is a watershed moment, demonstrating the unifying potential of sports and education across ages and geographies.
While this partnership is an important milestone for BYJU’S, it also has a national significance. The fact that Indian founder, Byju Raveendran’s company is now the official sponsor of the FIFA World Cup is a matter of national pride and a resounding testament to ‘Make in India for the world’.
Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022™ marks, emblem, and assets, and run unique promotions to connect with passionate football fans around the world. It will also create engaging and creative content with educational messages as part of a multifaceted activation plan.
Commenting on the development Byju Raveendran, Founder & CEO, BYJU’S said, “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.”
The lessons learnt on the sport field are unparalleled, and have shaped our outlook towards leadership and learners’ all-round development, Byju added.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world. We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament,” said Kay Madati, FIFA’s Chief Commercial Officer.
At BYJU’S, the convergence of sports and learning has been an integral part of the company’s vision to build a global community of active learners. Sports not only aids in the holistic development of children, but also fosters a sense of community, builds character, and teaches invaluable lessons about teamwork and facing challenges. This partnership with FIFA furthers the BYJU’S to mission to inspire students all over the world to enjoy learning.
This historic deal represents a significant step forward in BYJU’S sports sponsorship strategy. The FIFA World Cup 2022™ will take place from 21 November to 18 December 2022.
Toyoja believes that kindness goes a long way. Having worked with some of the country's top news publications in the past, Toyoja values the importance of honest and responsible storytelling. When she isn't working, Toyoja enjoys spending time with her family, listening to history-based podcasts, watching true crime documentaries, reading, painting, exploring the outdoors and spending time with her pets.
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