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The Origin Story – How were Barbie and Hot Wheels made?

Team StoryWeavers|November 20, 2020, 06:59 IST| 12

Every once in a while, a few ideas come by and completely change our world. Be it entrepreneurs or inventors, this “big idea” is something that they all dream of. But what if you end up with two out-of-the-world ideas, and they both come from people in the same family?

This month in the Origin Story, we answer this question by taking you through the journey of two toys that changed playtime forever.

The protagonists behind both these toys are Ruth and Elliot Handler – the husband and wife pair who revolutionised the toy industry with their company Mattel. In fact, we still play with the toys that they created over half a century ago.

What two iconic toys did this couple make?

We have a feeling you might have heard of them…?

Barbie dolls and Hot Wheels!

Barbie: Capturing your imagination for 70 years

What inspired Ruth Handler to make the Barbie doll?
An aspiring businesswoman, Ruth was always on the lookout for new ideas. One day she realised that her daughter and her friends used to play with paper dolls for hours. That’s when Ruth got the idea to make a more durable version of such dolls.

The first Barbie doll – named in honour of Ruth’s daughter Barbara – launched in1959 was a massive hit!

Barbie’s Extended Family

Over the years as children grew to love Barbie, additional dolls were added to the Barbie universe to make playtime more fun! While Barbie doll doesn’t have a baby or a husband, she has many friends! In fact, Barbie’s friend Ken is named after the couple’s son Kenneth.

Barbie with Ken and other dolls in the Barbie universe

What makes Barbie special?

This was the first time that a doll was made to look like a woman and not a baby. While playing with the Barbie doll, young girls could aspire to grow up to be independent, working women. Barbie dolls have notably shown over 180 careers since its inception.

Barbie dolls depicting different careers

By the early 1960s, the success of the Barbie doll made Mattel extremely popular. However, Elliot Handler realised that while the world played with toys that he made, his own grandson’s favourite toy was a car made by a different company! This drove Elliot to make the next greatest toy to change the world.

Hot Wheels: Racing to first place the last 60 years

How were Hot Wheels made?

Elliot Handler formed a special team consisting of General Motors car designers and NASA scientists and asked them to make a fast, toy car that children would love. 

The first Hot Wheels car to hit the shelves was a replica of a car called Camaro in 1968. From that point on, there was no looking back. Hot Wheels was an instant hit, and today they are the most sold toy in the world!

A vintage Hot Wheels toy car

What makes Hot Wheels special?

Hot Wheels are relatively cheap compared to other toys and their huge variety created a culture of collecting these toys. 

A collection of Hot Wheels toy cars

To support this, Hot Wheels also launched special collector series toy cars. They even collaborated with real car manufacturers, Formula 1 teams, and comic book companies like Marvel and DC for some of these series!

All it takes to make a lasting impact on the world is one simple idea. That’s what the Handlers pursued. Do you have an idea for a toy that can change the world? Let us know in the comments.

Read other stories like these here

How was Monopoly made?

How was Lego made?

Can languages die?


About the Author

Deepthi is an ambivert who is on a steady diet of good food, filter coffee, and self-improvement. Being an ardent reader, storytelling has been her first love and she enjoys exploring how to convey stories compellingly. Having studied psychology and experienced the learning and development field, Deepthi is driven to understand human behavior and to know what makes each of us unique. You are most likely to find her tucked into a cozy corner at a local cafe with a Kindle or a book in hand. If you find her there, stop by and say hello, she'd be eager to learn your story too. Until then, you can ping her at for anything you may like to share.

Leave a Comment



Vishwas Singh

June 23, 2020

I think Barbie and hot wheel universe should Collab with Marvel universe

Iqra Aiman

June 8, 2020

I have seen frozen 2 and I like this movie because it is adventurous .
And the important thing is the love of ‘Ana and Elsa ‘ for each other.
This movie is based on the love of two sisters☺️☺️☺️???‍❤️‍?✨???❤️?

Iqra Aiman

June 8, 2020

I love barbies very much ??????


June 8, 2020

Wow that amazing


June 6, 2020

It’s amazing


June 4, 2020

Me! I have seen the movie. Frozen 2

Bhoomi Purohit

June 3, 2020

OMG I grew up surrounded by an ocean of Barbies and Hotwheels!??
?️?? Now I know why Hotwheels makes Barbie version of cars and Barbie makes Racer dolls. And both toys belong to Mattel.

Bhoomi Purohit

June 3, 2020

Me too! I grew up surrounded by an ocean of Barbies!??

Pooja. V

June 1, 2020

I love to play with barbie dolls. They are amazing.

Srishti Kashyap

May 31, 2020

wow! I didn’t knew the beautiful Barbies that I used to play with (and spoil hair or face in experiment) and the hotwheels that the boys of my class would hide in there pockets belong to the same family.?☺️??


May 30, 2020

I also loved to play with barbie dolls, I had over 10 dresses, pairs of fashionable shoes, makeup kit, doll house, pets and other barbie accessories. I used to watch movies like Secret Spy Squad, Princess Power and Princess Charm School. Even today if an action princess movie appears, than I’m gonna see it. Hey, how many people have seen Frozen 2?


May 30, 2020

That’s amazing


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