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Product Management and User Empathy: Watch Shravan Tickoo Connect the Dots

Team StoryWeavers|December 27, 2021, 12:51 IST| 4
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“Product management is very close to psychology. You need to try and improve the happiness quotient through any service or product that you build. And that can only happen when you have compassion and user empathy in your heart,” shares Shravan Tickoo adding, “I think the BYJU’S philosophy is a very strong embodiment of this idea.”

In the latest edition of People Who Make BYJU’S, Shravan Tickoo, Principal Product Manager at BYJU’S, deciphers the basic tenets of product management. Watch him break down the three qualities that every product manager should hone and how BYJU’S is taking online learning to the next level with gamified experiences. 

Also Read: Ranjitha on How Her Love For Learning Fuelled Her Interest In Teaching at BYJU’S

Relationship between product management and empathy

Spending time with target users is one of the most important initiatives for aspiring Product Managers to understand their users better, says Shravan. “Understand what makes them happy, what doesn’t make them happy, what are their intrinsic motivations, and what are their external motivations. And try to build experiences on top of it.”

In building a product that ultimately impacts the user experience, the key is to develop user empathy. Only when a professional is able to step into the shoes of the user (in our case, students), can they develop learning solutions that are more focussed and effective in the long run. At BYJU’S, this essentially translates into creating gamified and more immersive experiences for the learners. 

“We are trying to build certain experiences within BYJU’S Classes that are gamified, have different layers of innovation, and involve different teaching methodologies to give the best learning and growth experience to the students. Simultaneously, we are also trying to expand to markets where there is a need for accessible and good quality education and build products for them,” adds the product maverick. 

Also Read: Survival, Sustenance, Enterprise: Mrinal Mohit On Building and Scaling a Leading Edtech Brand

Like this story? Head to Life at BYJU’S to learn more about the stories that make us unique. To explore job opportunities, check out Careers at BYJU’S.

About the Author

After spending six years in newsrooms – of all shapes and sizes – Sutrishna is back to her one true love: storytelling. She strongly believes, stories have the power to inspire, encourage, and instill change. And if nothing else, bring people together through a sense of shared experiences. Write to her at or Share a compelling story or just drop in a ‘hi’.

Leave a Comment



ashish kumar

January 11, 2022

motivational and innovative video,strengthen me a lot.

Srishty Shrivastava

January 10, 2022


Arun Anjanappa Jakka

December 28, 2021

Hello Sir,

I am Arun Jakka, i was completed Bachelor of engineering in CSE in the year of 2019. And I also successfully completed Java and python coarces. If you have any job vacancy please let me know.

Thanks & Regards

Vijay Kumar. M

December 27, 2021

Sir this jobs please explain sir


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