“Product management is very close to psychology. You need to try and improve the happiness quotient through any service or product that you build. And that can only happen when you have compassion and user empathy in your heart,” shares Shravan Tickoo adding, “I think the BYJU’S philosophy is a very strong embodiment of this idea.”
In the latest edition of People Who Make BYJU’S, Shravan Tickoo, Principal Product Manager at BYJU’S, deciphers the basic tenets of product management. Watch him break down the three qualities that every product manager should hone and how BYJU’S is taking online learning to the next level with gamified experiences.
Also Read: Ranjitha on How Her Love For Learning Fuelled Her Interest In Teaching at BYJU’S
Spending time with target users is one of the most important initiatives for aspiring Product Managers to understand their users better, says Shravan. “Understand what makes them happy, what doesn’t make them happy, what are their intrinsic motivations, and what are their external motivations. And try to build experiences on top of it.”
In building a product that ultimately impacts the user experience, the key is to develop user empathy. Only when a professional is able to step into the shoes of the user (in our case, students), can they develop learning solutions that are more focussed and effective in the long run. At BYJU’S, this essentially translates into creating gamified and more immersive experiences for the learners.
“We are trying to build certain experiences within BYJU’S Classes that are gamified, have different layers of innovation, and involve different teaching methodologies to give the best learning and growth experience to the students. Simultaneously, we are also trying to expand to markets where there is a need for accessible and good quality education and build products for them,” adds the product maverick.
Also Read: Survival, Sustenance, Enterprise: Mrinal Mohit On Building and Scaling a Leading Edtech Brand
Like this story? Head to Life at BYJU’S to learn more about the stories that make us unique. To explore job opportunities, check out Careers at BYJU’S.
After spending six years in newsrooms – of all shapes and sizes – Sutrishna is back to her one true love: storytelling. She strongly believes, stories have the power to inspire, encourage, and instill change. And if nothing else, bring people together through a sense of shared experiences. Write to her at [email protected] or [email protected] Share a compelling story or just drop in a ‘hi’.
January 11, 2022
motivational and innovative video,strengthen me a lot.
January 10, 2022
Arun Anjanappa Jakka
December 28, 2021
I am Arun Jakka, i was completed Bachelor of engineering in CSE in the year of 2019. And I also successfully completed Java and python coarces. If you have any job vacancy please let me know.
Thanks & Regards
Vijay Kumar. M
December 27, 2021
Sir this jobs please explain sir
Arya C is a 4th grader who talks about her transition from the US to India and how BYJU`S has helped her at that. She also loves how BYJU`S has made learning a lot more fun.
Meet Sourabh who has a ton to say about his BYJU`S learning experience. His love for quizzes, games and other fun activities are paying off!
V Shriya is a class eight student who has been using BYJU’S for a year now. She shares her experiences with using the app and how it has helped her in improving her academic performance.